Everything is recyclable, or at least that is what our society tends to think. It is no wonder that art currents actually find their way inside web designs. The theory is that if they were considered as beautiful when they were created, there is no doubt that they can still attract people today. And since this is the goal of websites, they are often brought back for marketing purposes.
Art is More consumed than Ever
Anywhere you go around the world, you will be able to discover new works of art in museums. For a few generations now, they have become locations where everyone goes to see the most beautiful painting, sculptures and other work of arts, that were created through time. This culture of knowledge has awakened a larger group to the importance of having art in our surroundings daily. Theses days, you can find original art for sale, in just a few clicks of a mouse, on an online gallery. Democratization of art is complete, which brings us back to our subject, which is copying art in web design.
Using Art Styles to Catch the Attention of Consumers
When a vast majority of the population knows what an artwork from Andy Warhol looks like, it becomes natural to use a similar type of imagery on a website, to catch people’s attention. That is one great example of what is being done in the world of graphic design today. They are producing images that will recall popular artists or very similar pictures, in order for the brand to be reminded in the mind of the person, once they leave the website. But there are other genres that are being used frequently as well. Here are some of them.
Although David Hockney may be lesser known than Andy Warhol, there is no doubt that his signature style, which is part of the Midcentury Modern movement, certainly is an eye-catcher. This is why there are so many similar images out there, on websites today.
If you are looking for beautiful, don’t look any farther than works that come from the Art Nouveau movement. In the late 1800s and early 1900s, this style was all the rage. When you look at the detail of its drawings and paintings, and its unique style, you quickly understand why it is back on websites, to no surprise.
The strength of Abstract Art in graphic design, is that although it compels the customer, it doesn’t remind him of any particular object. Therefore, it can be used by almost any brand, for all kinds of products and services. Full of bright colours, it is the perfect marketing tool, online.
Let’s close this article with an art style that has become known all over the world, thanks to the unique genius that was Klimt. Symbolism is precisely what it suggests: The representation of something through art, but not as it would look like in real life. Although this is certainly a great tool for marketing directors, they will need to work with real artists, if they want their symbolism to reach their target.