As an SMB seeking to expand its digital footprint and connect with a wider audience, it would be remiss to overlook the unparalleled reach and impact of YouTube. With an astonishing 2 billion monthly active users, YouTube is second only to its parent company, Google, in terms of worldwide website traffic.
This presents an unparalleled opportunity for SMBs to harness the platorm’s vast potential to engage, inform, and captivate viewers, all while bolstering their brand and driving growth.
Still skeptical? Allow us to elucidate the top 08 reasons why YouTube cannot be ignored by SMBs looking to thrive in today’s ever-evolving digital landscape:
- Wide audience outreach
- Cost-effective marketing
- Superior customer engagement
- Showcase products and services
- Increase web traffic
- Improve search engine rankings
- Leverage YouTube advertising
- Collaborate with influencers
In this post, we will delve into each of these pivotal factors in-depth, revealing how YouTube’s unparalleled prowess can help SMBs establish themselves as thought leaders and industry pioneers.
By capitalizing on the immense reach of YouTube, SMBs can amplify their voice and captivate their target audience, creating a lasting impression that can propel their business to new heights of success.
For Sephora, YouTube wasn’t just a platform to showcase its products, but also an effective tool for providing customer service training videos. By leveraging engaging makeup tutorials, reviews, and demos, Sephora not only gained one million subscribers but also improved its online sales. This underscores the unparalleled potency of YouTube’s audience outreach and its potential as a medium for customer service training.
Yet, YouTube’s value goes beyond just sales growth. By engaging with their customers in a novel and authentic way, SMBs can create a lasting bond with their audience, instilling brand loyalty and forging a community of advocates.
For instance, “GoPro” invites its customers to share their exciting footage on their YouTube channel, resulting in a remarkable 30% increase in customer engagement.
Meanwhile, “Lush Cosmetics” has distinguished itself with its focus on ethical values and sustainability, showcased through engaging YouTube content that has increased brand loyalty and fostered positive word-of-mouth.
Furthermore, collaboration with influential content creators on YouTube has become a hallmark strategy for savvy SMBs. For instance, “Purple Mattress” partnered with the popular YouTube channel “Unbox Therapy” to review their product, generating a surge in website traffic and sales.
Meanwhile, the YouTube channel “Bon Appétit” has unlocked the benefits of collaboration by teaming up with top chefs to create compelling content that has given them a crucial competitive edge in the market.
These success stories are just the tip of the iceberg, demonstrating the immense potential of YouTube for SMBs. By unlocking the full range of benefits that YouTube offers, SMBs can showcase their best, drive traffic to their website, enhance their search engine rankings, and gain a commanding advantage in their industry.
Let’s learn about a few of them together!
8 Reasons SMBs Should Harness YouTube’s Potential
1. Wide audience outreach
YouTube presents a colossal opportunity for SMBs to engage with a diverse audience. With over 2 billion active monthly users, it’s the second most visited website worldwide. For instance, Apple’s channel on YouTube showcases its products in visually appealing ways that resonate with its wide-ranging audience.
With a plethora of age groups, interests, and locations, SMBs can attract customers from different parts of the world.
2. Cost-effective marketing:
YouTube provides SMBs with a cost-effective way to create and distribute high-quality video content, making it an ideal platform for marketing video production companies.
Creating engaging videos doesn’t have to be expensive or require sophisticated equipment. For instance, Dollar Shave Club’s promotional video went viral on YouTube, garnering over 25 million views, thanks to its hilarious content and simple production values.
SMBs can achieve similar results by utilizing affordable editing software, modern smartphones, and video cameras.
3. Superior customer engagement:
In today’s digital age, where information overload is the norm, capturing the audience’s attention has become a formidable task. However, there’s one medium that continues to reign supreme – videos. The power of visual storytelling can hardly be overstated.
For SMBs, creating informative and captivating video content can serve as a powerful tool to forge strong customer connections and establish lasting relationships. Take the Ted Talk channel on YouTube, for instance. Their intriguing and insightful videos offer a window into a wealth of knowledge and catalyze audience engagement and conversation.
By crafting engaging and relevant video content, SMBs can earn their customer’s trust, and loyalty, and pave the way for enduring relationships that stand the test of time.
4. Showcase products or services:
YouTube offers a platform for SMBs to showcase their products or services in visually appealing ways. Videos can demonstrate the features and benefits of a product or service in a way that text or images cannot.
For instance, Glossier’s channel on YouTube showcases its skincare and makeup products with tutorials and reviews, creating a visually stunning and engaging experience for their customers.
5. Increase website traffic:
By embedding YouTube videos on their website, SMBs can drive more traffic to their site. Visitors who watch videos on their website are more likely to stay longer and engage with their content, which can lead to more leads and sales. For example, Best Buy’s channel on YouTube provides product demos and reviews that drive traffic to their website and promote their products.
6. Improve search engine rankings:
As the digital world becomes increasingly interconnected, businesses must seek innovative ways to elevate their online presence. Luckily for SMBs, YouTube – a video-sharing platform owned by the tech giant, Google – holds the key to unlocking unprecedented levels of visibility.
By leveraging the power of search engine optimization (SEO), SMBs can enhance their video content for optimal search engine rankings, thus paving the way for an influx of organic traffic to their website.
A prime example of this can be seen with Moz, whose YouTube channel is a treasure trove of insightful and informative videos that not only bolster their search engine rankings but also attract a steady stream of interested viewers to their website.
For SMBs, the possibilities are endless, and by harnessing the immense potential of YouTube, they can scale new heights and leave their competitors in the dust.
7. Leverage YouTube advertising:
YouTube advertising is a cost-effective way for SMBs to reach a highly targeted audience. SMBs can create video ads that are shown to users who are interested in their products or services.
Moreover, YouTube provides detailed analytics to track the success of these campaigns, allowing SMBs to adjust their targeting and messaging based on their results. For example, Grammarly’s channel on YouTube promotes its writing tool with video ads that target users who need help improving their writing skills.
8. Collaborate with influencers:
Influencer marketing is a highly effective way for SMBs to promote their products or services. By collaborating with influencers on YouTube, SMBs can reach a wider audience and generate more leads and sales.
Influencers can create videos that showcase the benefits of a product or service, and their followers are more likely to trust their recommendations. For example, Gymshark’s channel on YouTube collaborates with fitness influencers to showcase their workout clothes and accessories.
In a Nutshell
YouTube is a veritable treasure trove for SMBs seeking to establish their online presence. With its gargantuan and engaged audience, this platform can serve as a conduit for your business to reach unprecedented heights.
By crafting videos that are both compelling and distinctive, you can captivate the hearts and minds of your audience, as though a maestro conducting a symphony orchestra.
In addition, YouTube offers SMBs an economical means to tap into their target audience’s psyche. With a camera, a creative mind, and a unique concept, you can produce exceptional video content that engrosses your audience’s attention, much like a skilled painter painting a masterwork on canvas.
Furthermore, YouTube can help SMBs in cultivating brand loyalty by designing videos that showcase their products or services.
By providing product demos or tutorials, you can enrich customer engagement, build trust, and amplify customer loyalty. This can be likened to a sorcerer conjuring a mystical spell that magically entices customers to return and patronize your business.
All in all, YouTube is an indispensable marketing tool that SMBs cannot afford to overlook. By generating top-notch video content, you can distinguish yourself from the competition, appeal to new customers, and highlight your distinctive corporate culture.
So seize this opportunity, and let YouTube launch your business into a new dimension, like a soaring phoenix ascending into the skies.
Jane Collen is an animation expert with over 6 years of experience in the industry. As a Senior Content Writer at BuzzFlick, a leading animation studio and video production company, Jane has been instrumental in creating engaging and compelling animated videos for clients across various industries.